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As the UX designer, I collaborated closely with a cross-functional team of developers, product managers, and with other UX designers. My responsibilities included conducting user research, creating wireframes, presenting my workflow for iterate and ensuring the design aligned with both user needs and business goals.
Our approach was grounded in user-centered design principles. We began with 20 in-depth user interviews and a survey that received over 300 responses. These insights informed the creation of personas and user journeys, which guided our design process. We also conducted competitive analysis, comparing the user experiences of 5 leading apps in the market.
The biggest challenge was the continuous iteration and finding the perfect balance that met the expectations of both the test subjects and the project contributors. There were key dilemmas in creating the perfect user experience, which arose in specific regions such as maintaining transparency and usability.
The final design simplified the onboarding process, reducing the number of steps from 7 to 4. We introduced a progress bar to guide users and a welcoming interface that personalized the experience. Our wireframes and prototypes went through three iterations, each validated through user testing, to ensure usability and satisfaction.
The impact of the iteration onboarding process led to a 35% increase in user engagement and a 20% reduction in the time taken to complete onboarding tasks. Additionally, customer satisfaction scores improved by 25% within the final stage of the project.
Moving forward, we plan to implement an in-app feedback system to continuously gather user input, enabling us to make iterative improvements. Additionally, we aim to explore A/B testing for new features to further enhance user engagement.
Problems
Goals
Role
UI/UX Design, Research
What
Desktrop/Mobile app
When
Nov, 2022 - Apr, 2023
Context
Users and needs


























